@article{oai:air.repo.nii.ac.jp:00006056,
 author = {伊藤, 慎一 and 臼木, 智昭 and ITO, Shinichi and USUKI, Tomoaki},
 issue = {4},
 journal = {秋田大学高等教育グローバルセンター紀要},
 month = {Mar},
 note = {This study reports on Akita University's participation in the "TOHOKUCRAFT Student Collaboration Project" to propose value propositions for traditional crafts. Traditional crafts differ in use, beauty, and points that evoke a sense of beauty, depending on where they were produced. Aesthetics has a design aspect and a brand aspect. With both design and brand, there is value. In this project, six students enrolled at Akita University conducted a regional survey to learn about the value of Kabazaiku (wild cherry bark work), which has been handed down in the Kakunodate area of Senboku City, and to create new values that are compatible with current lifestyles. There is a long history of branding traditional crafts, and the brand story has already been established to some extent. This paper reports on the results of students' own learning through active learning of methods to create new value propositions for already established brands and to gain consumer engagement.},
 pages = {55--61},
 title = {伝統的工芸品を題材とした社会教育の実践 ～ TOHOKU CRAFT 学生コラボプロジェクトでの発表を通じて～},
 year = {2023}
}