2026-03-12T22:39:04Z https://air.repo.nii.ac.jp/oai

oai:air.repo.nii.ac.jp:00002907 2023-07-25T11:26:40Z 597:598:1126:1129

カテゴリー・ラベルの情報性効果 ～制御適合理論の限界～ The effect of category label’s information - Limits of the regulatory fit theory - 飯野, 純彦 IINO, Atsuhiko Category Label Regulatory Fit Theory Choice Satisfaction Marketing Management In this study, I focused in the aspects of “category label information” which retailers use. Then, I have done confirmation tests whether having category label information have any effects. According to the regulatory fit theory, people experience a regulatory fit when using the means of maintaining the regulatory orientation. And then, when people pursuing a goal, they act quite involved in cases of the regulatory fit strategy rather than the cases using incompatible strategies. However, according to this study, we realize that with respect to category labels, “regulatory fit” does not work. In other words, if the consumers consider the level of satisfaction with the selected product, then the retailers do not need to include category label information. 秋田大学教育文化学部 2017-03-01 jpn departmental bulletin paper VoR http://hdl.handle.net/10295/00003273 https://air.repo.nii.ac.jp/records/2907 2433-4979 AA12812348 秋田大学教育文化学部研究紀要 人文科学・社会科学 MEMOIRS OF FACULTY OF EDUCATION AND HUMAN STUDIES AKITA UNIVERSITY HUMANITIES & SOCIAL SCIENCES 72 1 7 https://air.repo.nii.ac.jp/record/2907/files/kbj72(1).pdf application/pdf 1.5 MB 2017-06-21